Development & construction
Real estate, property developers, urban projects
PR (Public Relations)
- Development of PR strategy and key messaging
- Media relations: global, industry, and regional press outreach
- Arranging expert comments and op-eds for C-level executives
- Preparation and distribution of press releases, news, and case studies
- Media monitoring and analysis with sentiment and share of voice
Celebrity Marketing
- Development of celebrity marketing strategy and selection of suitable ambassadors
- Search, evaluation, and selection of celebrities, influencers, and KOLs (global, regional, and niche level)
- Negotiations, contract closing, and relationship management with celebrities
- Creation of co-branded content, advertising campaigns, and integrations featuring celebrities
- Organization of shoots, appearances, live events, and collaborations
SERM (Search Engine Reputation Management)
- Cleaning negative content from top search results
- Promoting positive and neutral content to the first pages
- Creation & Optimization of Reputation Assets
- Creating SEO-friendly content targeting low-frequency reputation queries
- Regular reputation SERP audits and protection against reputation attacks
GEO (Crowd Marketing / Local Reputation Management)
- Content Audit & Adaptation for AI Algorithms
- Building Trust Signals (E-E-A-T for AI)
- Brand Mention Management in AI Environment
- Optimization for GEO Keywords (AI-Driven Queries)
- Technical Infrastructure for AI Indexation
Trust Layer
- Creating expert content that builds brand trust
- Publishing case studies, white papers, research, and testimonials in controlled environments
- Integrations with authoritative industry platforms
- Supporting “quiet” trust signals: branded communities, professional platform profiles
- Regular content updates to maintain a positive reputation background
HRM (HR Branding / Employer Brand Management)
- Auditing current employer reputation (reviews on LinkedIn, Habr Career, Glassdoor)
- Managing internal and external employee-related negative feedback
- Creating an employer brand page and publishing authentic company life content
- Running anonymous surveys and answering sensitive employee questions
- Building positive sentiment in discussions on career forums and social media
Crisis Management
- 24/7 monitoring of early reputation threat signals
- Rapid response coordination: scenarios, roles, timing, legal risks
- Drafting crisis statements and spokesperson positioning
- Engaging independent experts, legal counsel, and partners for support
- Post-crisis audit and reputation recovery (integrated with SERM and Trust Layer)
Who we serve
We partner with brands across industries where reputation directly impacts growth, trust, and resilience.
Food & Beverage
Restaurants, retail chains, producers, delivery
Financial Services
Banks, insurers, fintech, investment firms
Mobility & Transportation
Automotive, logistics, ride-hailing, EV infrastructure
Technology
SaaS, IT services, hardware, digital platforms
Healthcare
Clinics, pharma, wellness, medical devices
Energy
Oil & gas, renewables, utilities, cleantech
Sports
Teams, leagues, apparel, fitness brands, events
Retail & CPG
E-commerce, omnichannel retail, consumer packaged goods
Lifestyle & Leisure
Fashion, accessories, footwear, premium leather goods
Industry & Manufacturing
Industrial equipment, engineering, B2B production
Persona reputation management
Every client is a unique project with an individual strategy reflecting their status and values.
Contact us
Get in touch with Respology — take the first step towards a flawless reputation.
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