Protect reputation as a measurable business asset

Respology helps organizations, founders and public figures understand reputational exposure, shape credible narratives and protect trust across search, media and AI

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Your inquiry is reviewed discreetly by our senior team

What brings you here

Choose the situation closest to yours

A negative search footprint is affecting trust
Search results, outdated coverage or AI-generated answers are shaping how people assess you
A decision or transaction raises reputational exposure
Prepare for investment, due diligence, market entry, relocation or a leadership appointment
A sensitive issue may become public
Build a response plan before media, stakeholders or online communities set the narrative
We need stronger authority in a priority market
Create credible visibility for the organization and the people who represent it
We need to measure reputation risk
Establish a baseline, identify vulnerabilities and track change with the Respology Index

Why Respology

Reputation intelligence for decisions that matter

Respology brings together reputation intelligence, search and AI visibility, strategic communications and crisis readiness. We identify where reputation could affect investor confidence, market entry, stakeholder relationships or business continuity, then build a focused strategy to protect and strengthen that position.

Business impact
Stronger investor and partner confidence, safer market entry, more resilient stakeholder relationships and greater readiness for reputational pressure
Our methodology
The Respology Index, structured risk assessment and measurable change over time
How we work
Discreet, senior-led and tailored to the situation across every market involved

VIP PR Concierge

Respology client with Maye Musk at a Forbes France event

Turn high-profile appearances into reputational capital

We select the right events, prepare your positioning and extend the impact through media and professional visibility - all around a clear reputation goal

Explore VIP PR Concierge

How we work

A controlled process from exposure to protection

Discover
Map what stakeholders, search engines and AI systems can see
Prioritize
Identify the narratives and vulnerabilities most likely to affect the decision at stake
Intervene
Coordinate communications, search, content, stakeholder and crisis actions in the right sequence
Measure
Track visible change, sentiment dynamics and remaining exposure through agreed indicators
Protect
Maintain monitoring, governance and response readiness as the environment changes

Selected Client Work

Turkish Airlines

AviationInternational PRMarket Expansion

A new route only matters when travelers have a reason to choose it

22M+ estimated reach

The moment:

The expansion of international routes required more than repeated destination announcements. Turkish Airlines needed sustained visibility and trust across highly competitive travel markets.

Our move:

Respology created a continuous international PR program combining monthly press tours, editorial placements, destination-led storytelling, media relations and SERM support. Crisis-readiness protocols were incorporated so that growth in visibility was matched by greater reputational resilience.

What changed:

The program delivered one to two international press tours each month and more than 25 media placements per campaign cycle. It expanded destination visibility, supported booking interest and strengthened the perception of Turkish Airlines as a reliable global carrier.

1–2 International press tours per month
25+ Placements per campaign cycle
22M+ Estimated reach

Acıbadem Healthcare Group

HealthcareExpert ReputationMedical Tourism

Clinical excellence was already there. Digital authority had to catch up

20+ medical specialists

The moment:

Acıbadem operated internationally recognized medical facilities, but a number of key specialists lacked the personal digital authority expected by patients considering treatment abroad. Clinical expertise was not always supported by an equally convincing online presence.

Our move:

Respology built structured reputation programs for selected doctors, combining professional digital presence, expert content, patient trust assets, SERM and international media visibility.

What changed:

More than 20 medical specialists joined the program. The work produced over 200 trust assets, more than 70 indexed SERM assets and 30 international healthcare media placements, helping specialists become more visible and credible to prospective international patients.

20+ Medical specialists
200+ Trust assets
70+ Indexed SERM assets

Jumeirah Hotels - Pera Palace

HospitalityLuxury PRTrust Layer

A historic hotel needed to feel culturally relevant, not merely prestigious

19M+ estimated reach

The moment:

In luxury hospitality, reputation is formed long before a guest enters the hotel. Pera Palace needed to strengthen its international visibility while preserving the history and cultural significance that made the property distinctive.

Our move:

Respology developed an international PR program built around curated press tours, cultural events, media partnerships, SERM and employer-brand initiatives. The hotel was positioned not simply as accommodation, but as a culturally meaningful luxury destination.

What changed:

The program delivered between two and four international press tours per month and more than 15 media placements per campaign cycle. Engagement among high-value international audiences increased, while the hotel strengthened both its external reputation and internal brand alignment.

2–4 Press tours per month
15+ Placements per campaign cycle
19M+ Estimated reach

Who we advise

We partner with brands across industries where reputation directly impacts growth, trust, and resilience

Private individuals
Founders, executives, investors, public figures and families facing increased scrutiny across markets, search results and public records
Selected sectors:
- Mobility and transportation
- Technology
- Healthcare
- Energy
- Sport
- Hospitality and consumer brands
Organizations
Companies and leadership teams managing reputation risk around transactions, regulation, market entry, leadership visibility, talent and crisis readiness
Selected sectors:
- Mobility and transportation
- Technology
- Healthcare
- Energy
- Sport
- Hospitality and consumer brands

Explore private reputation support

Engagement models

A scope built around the risk, not a fixed list of channels

We agree the objective, decision context, markets, governance and measures of progress before defining activity. Detailed deliverables are provided after a confidential consultation

Reputation needs vary by situation - from understanding exposure and protecting visibility to building authority or managing an escalating issue. Our packages provide a clear starting point and outcome, with strategy, scope and senior involvement tailored to each client.

Reputation audit and narrative architecture
Personal media kit
SERM (search engine reputation management): pushing negativity out of search results
Online Monitoring
Personal PR in relevant Tier-2/3 media
LinkedIn profile strategy
Dashboard and reporting - monthly

GEO (generative engine optimization): visibility across major AI systems
Wikipedia: page creation and curation
Tier-1 media placements
Personal PR: broader Tier-2/3 presence
LinkedIn profile management and regular content
Crisis response support

Personal PR: intensive Tier-2/3 presence
Regular Tier-1 media placements
LinkedIn: extended content program
Crisis management with a dedicated manager
Extended Trust Layer and external authoritative sources

Personal PR and Tier-1 media: scope agreed individually
Social media: Instagram, TikTok, VK
Full-scale PR campaigns and newsworthy initiatives (charity, R&D)
Industry event calendar (forums, conferences)
Gift fund for partners and journalists
List of undesirable journalists and bloggers

Brand SERM (search engine reputation management): managing search results for product and brand queries
Review management on marketplaces and review sites (Trustpilot, Google Reviews, App Store, Google Play)
GEO (generative engine optimization): visibility for product queries in AI models (ChatGPT, Gemini, Perplexity and others)
24/7 monitoring of product and brand mentions (media, social, forums, chats)
Knowledge Panel and accurate brand presentation in search
Product-level crisis response (viral negativity, first waves, complaints)

Corporate SERM: managing search results for the company name and related queries across all key geos
Corporate Wikipedia and Knowledge Panel
Employer reputation: Glassdoor, employee reviews
Investor and due-diligence reputation: a clean dossier for review by investors, banks and partners
Narrative management around ESG, R&D, M&A and major events
Corporate-level crisis communications: protocol, holding statements, dedicated manager
24/7 monitoring across all geos and languages

Reputation audit and narrative architecture
Personal media kit
SERM (search engine reputation management): pushing negativity out of search results
Online Monitoring
Personal PR in relevant Tier-2/3 media
LinkedIn profile strategy
Dashboard and reporting - monthly

GEO (generative engine optimization): visibility across major AI systems
Wikipedia: page creation and curation
Tier-1 media placements
Personal PR: broader Tier-2/3 presence
LinkedIn profile management and regular content
Crisis response support
+ Protection
Reputation audit and narrative architecture
Personal media kit
SERM (search engine reputation management): pushing negativity out of search results
Online Monitoring
Personal PR in relevant Tier-2/3 media
LinkedIn profile strategy
Dashboard and reporting - monthly

Personal PR: intensive Tier-2/3 presence
Regular Tier-1 media placements
LinkedIn: extended content program
Crisis management with a dedicated manager
Extended Trust Layer and external authoritative sources
+ Control
GEO (generative engine optimization): visibility across major AI systems
Wikipedia: page creation and curation
Tier-1 media placements
Personal PR: broader Tier-2/3 presence
LinkedIn profile management and regular content
Crisis response support
+ Protection
Reputation audit and narrative architecture
Personal media kit
SERM (search engine reputation management): pushing negativity out of search results
Online Monitoring
Personal PR in relevant Tier-2/3 media
LinkedIn profile strategy
Dashboard and reporting - monthly

Personal PR and Tier-1 media: scope agreed individually
Social media: Instagram, TikTok, VK
Full-scale PR campaigns and newsworthy initiatives (charity, R&D)
Industry event calendar (forums, conferences)
Gift fund for partners and journalists
List of undesirable journalists and bloggers
+ Executive
Personal PR: intensive Tier-2/3 presence
Regular Tier-1 media placements
LinkedIn: extended content program
Crisis management with a dedicated manager
Extended Trust Layer and external authoritative sources
+ Control
GEO (generative engine optimization): visibility across major AI systems
Wikipedia: page creation and curation
Tier-1 media placements
Personal PR: broader Tier-2/3 presence
LinkedIn profile management and regular content
Crisis response support
+ Protection
Reputation audit and narrative architecture
Personal media kit
SERM (search engine reputation management): pushing negativity out of search results
Online Monitoring
Personal PR in relevant Tier-2/3 media
LinkedIn profile strategy
Dashboard and reporting - monthly

Request a confidential consultation

Confidential contact

Discuss your situation with our senior team.
Tell us whether you are contacting us as a private individual or on behalf of an organization. Share only the level of detail you are comfortable providing at this stage

Your inquiry is reviewed discreetly by a senior member of our team

* - required fields

Protect reputation as a measurable business asset

A negative search footprint is affecting trust

A decision or transaction raises reputational exposure

A sensitive issue may become public

We need stronger authority in a priority market

We need to measure reputation risk

Reputation intelligence for decisions that matter

Business impact

Our methodology

How we work

Turn high-profile appearances into reputational capital

Discover

Prioritize

Intervene

Measure

Protect

Turkish Airlines

Acıbadem Healthcare Group

Jumeirah Hotels - Pera Palace

Private individuals

Organizations

A scope built around the risk, not a fixed list of channels

Confidential contact