Mobility & Transportation
Automotive, logistics, ride-hailing, EV infrastructure
Shaping public perception for automotive brands, logistics companies, ride-hailing services, and EV infrastructure in complex regulatory and media landscapes.
Respology — reputation management, PR & crisis management agency in Dubai
We build, amplify, and protect the online image
of leading companies and public figures worldwide.
About Respology
International Reputation Management Agency
Respology is an international advisory firm specializing in strategic reputation management for private individuals and businesses.
Headquartered in Dubai, we have over 18 years of experience working with clients across global markets.
We treat reputation as a strategic asset that directly impacts transactions, investment decisions, and global positioning.
Our Expertise
PR (Public Relations)
- Development of PR strategy and key messaging
- Media relations: global, industry, and regional press outreach
- Arranging expert comments and op-eds for C-level executives
- Preparation and distribution of press releases, news, and case studies
- Media monitoring and analysis with sentiment and share of voice
Celebrity Marketing
- Development of celebrity marketing strategy and selection of suitable ambassadors
- Search, evaluation, and selection of celebrities, influencers, and KOLs (global, regional, and niche level)
- Negotiations, contract closing, and relationship management with celebrities
- Creation of co-branded content, advertising campaigns, and integrations featuring celebrities
- Organization of shoots, appearances, live events, and collaborations
SERM (Search Engine Reputation Management)
- Cleaning negative content from top search results
- Promoting positive and neutral content to the first pages
- Creation & Optimization of Reputation Assets
- Creating SEO-friendly content targeting low-frequency reputation queries
- Regular reputation SERP audits and protection against reputation attacks
GEO (Crowd Marketing / Local Reputation Management)
- Content Audit & Adaptation for AI Algorithms
- Building Trust Signals (E-E-A-T for AI)
- Brand Mention Management in AI Environment
- Optimization for GEO Keywords (AI-Driven Queries)
- Technical Infrastructure for AI Indexation
Trust Layer
- Creating expert content that builds brand trust
- Publishing case studies, white papers, research, and testimonials in controlled environments
- Integrations with authoritative industry platforms
- Supporting “quiet” trust signals: branded communities, professional platform profiles
- Regular content updates to maintain a positive reputation background
HRM (HR Branding / Employer Brand Management)
- Auditing current employer reputation (reviews on LinkedIn, Habr Career, Glassdoor)
- Managing internal and external employee-related negative feedback
- Creating an employer brand page and publishing authentic company life content
- Running anonymous surveys and answering sensitive employee questions
- Building positive sentiment in discussions on career forums and social media
Crisis Management
- 24/7 monitoring of early reputation threat signals
- Rapid response coordination: scenarios, roles, timing, legal risks
- Drafting crisis statements and spokesperson positioning
- Engaging independent experts, legal counsel, and partners for support
- Post-crisis audit and reputation recovery (integrated with SERM and Trust Layer)
Who we serve
We partner with brands across industries where reputation directly impacts growth, trust, and resilience.
Technology
SaaS, IT services, hardware, digital platforms
Managing digital authority and reputation for SaaS platforms, IT services, hardware manufacturers, and digital ecosystems in a fast-evolving environment.
Healthcare
Clinics, pharma, wellness, medical devices
Strengthening reputation and trust for clinics, pharmaceutical companies, wellness brands, and medical device manufacturers among patients, doctors, and international audiences.
Energy
Oil & gas, renewables, utilities, cleantech
Building credible and resilient reputations for oil & gas, renewable energy, utilities, and cleantech companies during the global energy transition.
Sports
Teams, leagues, apparel, fitness brands, events production
Elevating reputation and visibility for sports teams, leagues, apparel brands, fitness companies, and major sporting events with fans, sponsors, and global media.
Persona reputation management
Building, protecting, and strategically positioning the personal reputations of business owners, executives, and public figures across digital and traditional channels.
Packages
- Reputation audit and narrative architecture
- Personal media kit
- SERM: pushing negativity out of search results
- Online Monitoring
- Personal PR: 2–3 Tier-2/3 publications / month
- LinkedIn profile strategy
- Dashboard and reporting — monthly
- GEO: control of the AI layer (5 systems)
- Wikipedia: page creation and curation
- Tier-1 media: 1 / quarter
- Personal PR: 3–5 Tier-2/3 / month
- LinkedIn profile management: 8–12 posts / month
- Crisis response (24–72 h)
- Personal PR: 5–8 Tier-2/3 / month
- Tier-1 media: 2 / quarter
- LinkedIn: 12–16 posts / month
- Crisis management: ✓ + dedicated manager (SLA)
- Extended Trust Layer and external authoritative sources
- Personal PR: 8–12 Tier-2/3 / month · Tier-1: 3–4 / quarter
- Social media: Instagram, TikTok, VK
- Full-scale PR campaigns and newsworthy initiatives (charity, R&D)
- Industry event calendar (forums, conferences)
- Gift fund for partners and journalists
- List of undesirable journalists and bloggers
- Reputation audit and narrative architecture
- Personal media kit
- SERM: pushing negativity out of search results
- Online Monitoring
- Personal PR: 2–3 Tier-2/3 publications / month
- LinkedIn profile strategy
- Dashboard and reporting — monthly
- GEO: control of the AI layer (5 systems)
- Wikipedia: page creation and curation
- Tier-1 media: 1 / quarter
- Personal PR: 3–5 Tier-2/3 / month
- LinkedIn profile management: 8–12 posts / month
- Crisis response (24–72 h)
- Reputation audit and narrative architecture
- Personal media kit
- SERM: pushing negativity out of search results
- Online Monitoring
- Personal PR: 2–3 Tier-2/3 publications / month
- LinkedIn profile strategy
- Dashboard and reporting — monthly
- Personal PR: 5–8 Tier-2/3 / month
- Tier-1 media: 2 / quarter
- LinkedIn: 12–16 posts / month
- Crisis management: ✓ + dedicated manager (SLA)
- Extended Trust Layer and external authoritative sources
- GEO: control of the AI layer (5 systems)
- Wikipedia: page creation and curation
- Tier-1 media: 1 / quarter
- Personal PR: 3–5 Tier-2/3 / month
- LinkedIn profile management: 8–12 posts / month
- Crisis response (24–72 h)
- Reputation audit and narrative architecture
- Personal media kit
- SERM: pushing negativity out of search results
- Online Monitoring
- Personal PR: 2–3 Tier-2/3 publications / month
- LinkedIn profile strategy
- Dashboard and reporting — monthly
- Personal PR: 8–12 Tier-2/3 / month · Tier-1: 3–4 / quarter
- Social media: Instagram, TikTok, VK
- Full-scale PR campaigns and newsworthy initiatives (charity, R&D)
- Industry event calendar (forums, conferences)
- Gift fund for partners and journalists
- List of undesirable journalists and bloggers
- Personal PR: 5–8 Tier-2/3 / month
- Tier-1 media: 2 / quarter
- LinkedIn: 12–16 posts / month
- Crisis management: ✓ + dedicated manager (SLA)
- Extended Trust Layer and external authoritative sources
- GEO: control of the AI layer (5 systems)
- Wikipedia: page creation and curation
- Tier-1 media: 1 / quarter
- Personal PR: 3–5 Tier-2/3 / month
- LinkedIn profile management: 8–12 posts / month
- Crisis response (24–72 h)
- Reputation audit and narrative architecture
- Personal media kit
- SERM: pushing negativity out of search results
- Online Monitoring
- Personal PR: 2–3 Tier-2/3 publications / month
- LinkedIn profile strategy
- Dashboard and reporting — monthly
Contact us
Get in touch with Respology — take the first step towards a flawless reputation.
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