Our Expertise

PR (Public Relations)
- Development of PR strategy and key messaging
- Media relations: global, industry, and regional press outreach
- Arranging expert comments and op-eds for C-level executives
- Preparation and distribution of press releases, news, and case studies
- Media monitoring and analysis with sentiment and share of voice
Celebrity Marketing
- Development of celebrity marketing strategy and selection of suitable ambassadors
- Search, evaluation, and selection of celebrities, influencers, and KOLs (global, regional, and niche level)
- Negotiations, contract closing, and relationship management with celebrities
- Creation of co-branded content, advertising campaigns, and integrations featuring celebrities
- Organization of shoots, appearances, live events, and collaborations
SERM (Search Engine Reputation Management)
- Cleaning negative content from top search results
- Promoting positive and neutral content to the first pages
- Creation & Optimization of Reputation Assets
- Creating SEO-friendly content targeting low-frequency reputation queries
- Regular reputation SERP audits and protection against reputation attacks
GEO (Crowd Marketing / Local Reputation Management)
- Content Audit & Adaptation for AI Algorithms
- Building Trust Signals (E-E-A-T for AI)
- Brand Mention Management in AI Environment
- Optimization for GEO Keywords (AI-Driven Queries)
- Technical Infrastructure for AI Indexation
Trust Layer
- Creating expert content that builds brand trust
- Publishing case studies, white papers, research, and testimonials in controlled environments
- Integrations with authoritative industry platforms
- Supporting “quiet” trust signals: branded communities, professional platform profiles
- Regular content updates to maintain a positive reputation background
HRM (HR Branding / Employer Brand Management)
- Auditing current employer reputation (reviews on LinkedIn, Habr Career, Glassdoor)
- Managing internal and external employee-related negative feedback
- Creating an employer brand page and publishing authentic company life content
- Running anonymous surveys and answering sensitive employee questions
- Building positive sentiment in discussions on career forums and social media
Crisis Management
- 24/7 monitoring of early reputation threat signals
- Rapid response coordination: scenarios, roles, timing, legal risks
- Drafting crisis statements and spokesperson positioning
- Engaging independent experts, legal counsel, and partners for support
- Post-crisis audit and reputation recovery (integrated with SERM and Trust Layer)

Who we serve

We partner with brands across industries where reputation directly impacts growth, trust, and resilience.

Development & construction
Real estate, property developers, urban projects
Strategic reputation management for real estate developers, property companies, and large urban projects to attract investors, secure regulatory approval, and win premium clients.
Food & Beverage
Restaurants, retail chains, producers, delivery
Building strong brand trust for restaurants, retail chains, food producers, and delivery services in a highly competitive and consumer-visible market.
Financial Services
Banks, insurers, fintech, investment firms
Protecting and enhancing reputation for banks, insurers, fintech companies, and investment firms where credibility is critical for customer acquisition and regulatory trust.
Mobility & Transportation
Automotive, logistics, ride-hailing, EV infrastructure
Shaping public perception for automotive brands, logistics companies, ride-hailing services, and EV infrastructure in complex regulatory and media landscapes.
Technology
SaaS, IT services, hardware, digital platforms
Managing digital authority and reputation for SaaS platforms, IT services, hardware manufacturers, and digital ecosystems in a fast-evolving environment.
Healthcare
Clinics, pharma, wellness, medical devices
Strengthening reputation and trust for clinics, pharmaceutical companies, wellness brands, and medical device manufacturers among patients, doctors, and international audiences.
Energy
Oil & gas, renewables, utilities, cleantech
Building credible and resilient reputations for oil & gas, renewable energy, utilities, and cleantech companies during the global energy transition.
Sports
Teams, leagues, apparel, fitness brands, events production
Elevating reputation and visibility for sports teams, leagues, apparel brands, fitness companies, and major sporting events with fans, sponsors, and global media.
Persona reputation management
Building, protecting, and strategically positioning the personal reputations of business owners, executives, and public figures across digital and traditional channels.

Get in touch with Respology — take the first step towards a flawless reputation.

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PR (Public Relations)

Celebrity Marketing

SERM (Search Engine Reputation Management)

GEO (Crowd Marketing / Local Reputation Management)

Trust Layer

HRM (HR Branding / Employer Brand Management)

Crisis Management

Development & construction

Food & Beverage

Financial Services

Mobility & Transportation

Technology

Healthcare

Energy

Sports

Persona reputation management